How To Make The Best Of A Bad Situation – Lessons From My Worst Investment
- How you manage investment losses ultimately determines your profits.
- 12 lessons you can apply to your investment strategy.
- Four questions to ask yourself so you don't repeat the same investment mistakes.
My first investment was a complete loss.
I know that doesn't make for ego pleasing, cocktail party conversation, but it's the truth.
In this article, I'm going to tell you the whole story about how I lost 100% of my invested capital many years ago, and the investment mistakes I made to create this disastrous result.
But first I want to tell you why I'm doing it.
There are two points to this story:
- Losing investments can be great teachers. You'll learn from every investment mistake you make, and you can also learn vicariously from other people's investment mistakes so that you don't have to make the same error yourself. Each investment lesson learned can help you avoid a loss in the future, which can turbo boost your lifetime investment performance.
- Losses are a natural and normal result of making investment decisions, and the key to long term success is what you do when they occur. You must learn from your investment mistakes so you don't repeat them. You must also cut your losses once the mistakes are recognized so they don't grow to unmanageable proportions.
The truth is I've made more investment mistakes and incurred more losses in my investment career than this website has space to share – that's why I'm such a great teacher :-).
“The most important thing in life is not to capitalize on your gains. Any fool can do that. The really important thing is to profit from your losses. That requires intelligence; and it makes the difference between a man of sense and a fool.”– William Bolitho
It's also why I'm a successful investor today.
Below is the story of my first investment – a total loser. Go ahead and laugh at the foolishness. We all start somewhere, and this story is proof positive that I was not born a great investor.
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The Worst Investment Mistake I Made
This story begins shortly after graduating from college, when the book “In Search of Excellence” was a nationwide bestseller.
I had been hired by Hewlett-Packard (which was featured in the book) and placed on the fast track to success.
My business background was extensive for a zitty-faced college graduate, and I had aced my GMAT test scores in preparation to begin an MBA degree program at business graduate school.
In short, the future looked so bright I had to wear shades.
“Sometimes your best investments are the ones you don't make.”– Donald Trump
While at Hewlett-Packard, I befriended someone in the credit department who knew about this “hot new tech company” that was buying HP mainframe computers to run its business.
Its stock was listed in the NASDAQ pink sheets. My buddy had the inside scoop because of his job doing all the credit analysis for financing the computer purchases.
Well, being a brand new investor with zero experience or savvy, I plunged all the money I had saved for graduate school into the stock.
This decision proved to be one big mistake from the beginning.
Below are a few of the more obvious mistakes I made with this investment:
- I bought on a “hot stock tip”.
- I risked money I couldn't afford to lose.
- I had no buy or sell discipline – no investment strategy.
- I bought a story rather than business fundamentals.
- I had no risk management plan to control losses.
- I put money at risk without an exit strategy in place first.
From Profit to Loss with No Investment Strategy
At first all appeared well as the stock nearly doubled in price. The problem was I thought this growth in value was because of my superior stock picking skills – wrong!
I had no clue that new issues are often supported by the offering company during the initial distribution phase to attract investor interest.
I didn’t know that rising prices and hype are frequently used as tools to distribute stock to naive investors like me.
- Don't play a game you don't understand fully. I knew nothing about the new issue game and was gambling rather than investing. I had no competitive advantage and there was no mathematical expectation to my investment strategy.
“Every experience is a lesson, every loss is a gain.”– Sri Sathya Sai Baba
Soon the stock hit its all time high, and I was making good money. I had visions of becoming the next Peter Lynch or Warren Buffet as I labored under delusions of my financial intelligence.
Getting too confident was my next mistake:
- Don't confuse brains with a bull market. Even the dumbest investments can create temporary gains when the wind is at your back.
Immediately following on the heels of the all time high was a rapid descent in price that swallowed all previous price gains. I was in despair as the position went from a winner to a loser in a short time.
Magically, just as I began to worry, I got a call from my broker. It seemed as though he could read my mind and knew about my worries. Duhh!!
He extolled the virtues of the company and told me all the good news about “big developments soon to be announced” and how the price was “certain to make new highs and create enormous profits.”
“If you have made a mistake, cut your losses as quickly as possible.”– Bernard M. Baruch
My greed glands began working overtime as I swallowed all of the broker's bull – hook, line, and sinker.
Not only did I hold my losing position in the stock, but I even added to it by buying additional shares.
(The gulping sound you hear in the background is me swallowing my pride as I write this.)
Here are the last group of mistakes I made:
- I bought based on news.
- I let good money chase after bad: averaged down.
- I didn't understand the incentives of the advisor and the biases it created in the advice given.
- I didn’t protect my profits, and I didn’t control my losses while they were still manageable – no risk management.
I could add even more mistakes to this list, but I think you get the point.
The punch line to this story is the stock never looked back and went straight to zero.
I lost 100% of everything I invested which was most of what I had at the time. Ouch!
I never did go to graduate school. I decided to get an education investing instead, and I've never regretted that decision.
My Worst Investment Mistake Was Cheap Tuition
This first investment was the first of many tuition bills I paid to the school of hard knocks during my journey to investment success, and it was also one of the most painful.
What made it so painful was that I had no idea what went wrong. All I knew was that all the money I had worked for and saved for graduate school was gone, and I had made the decisions that caused it to happen. I was confused and hurting.
My question for you is: how many of the above investment mistakes are you making? How much are these mistakes costing you?
“The worst mistake investors make is taking their profits too soon, and their losses too long.”– Michael Price
One of the key factors to my investment success is that I always try to learn from my mistakes.
I constantly improve my investment skills by studying each losing investment to understand what went wrong with my strategy, and then I set up disciplines to assure I never make the same mistake again.
Over time, the investment lessons learned from this process of dissecting investment losses has paid returns many times in excess of what the losses cost.
In other words, I took the pain of this financial catastrophe and used it as motivation to learn what works in the markets, what doesn't, and why.
I didn't just say “oh well” and write off the loss to bad luck, tough market conditions, or faulty investment advice.
I didn't labor under the false premise that it wouldn't happen again or the market would come back.
I never deluded myself into believing more of the same investment strategy might make me a lucky million by finding the next Microsoft or IBM.
What about you? Are you using any of these excuses to dismiss your investment losses as not reflecting a fundamental flaw in your strategy?
“The willingness to accept responsibility for one's own life is the source from which self-respect springs.”– Joan Didion
Instead, I took responsibility for the loss. The reality is if it happened once, then it could probably happen again.
The only solution was to figure out what caused the problem in the first place so it could be avoided in the future.
Taking self-responsibility for your investment losses is the first step to improving your investment strategy so you can become a consistently profitable investor.
Nobody starts out as a great investor. Proper investing is a learned skill.
You now have indisputable, written proof that I began life as an investment idiot. Few people make more mistakes on their first investment than I did.
You can't do any worse than lose everything. Yet, I'm a successful investor today, and it's largely because I've learned from my mistakes.
Investment Risk Management is the Key
The final mistake on the list, #12, is probably the most crucial mistake to avoid. You must always invest with a risk management discipline. This is critical. Never violate this rule.
“The first step in the risk management process is to acknowledge the reality of risk. Denial is a common tactic that substitutes deliberate ignorance for thoughtful planning.”– Charles Tremper
If you make all of the other investment mistakes, you might still recover over the long-term if you don’t make Mistake #12.
The key to a consistently profitable investment portfolio is to control the losses for each individual investment.
The way you do that is through risk management. I violated this principle by allowing the stock to go from a winner to zero.
Controlling losses in each investment lowers the risk profile of your portfolio, reduces its volatility, and can increase its return.
This isn't opinion, it's mathematically provable. I’ve spent decades researching investment strategy and haven’t found an exception to this rule. That's a big statement, so please read it carefully.
Controlling losses when you make an investment mistake should be your primary concern. Learning from your losses should be your secondary concern.
“Cut your losses and let your profits run.”– American Proverb
Four Questions To Ask So You Profit From Your Worst Investment
Below are four questions to ask yourself when an investment loses money so you can turn a bad situation into something that creates a long-term benefit.
- What flaw in your investment strategy caused the loss? (Hint: Blaming the loss on market conditions, bad investment advice, or bad luck isn't acceptable because that’s not self-responsibility. You must determine what you did to cause the loss because ultimately you're at fault.)
- How are you going to limit the amount of loss so it doesn't become catastrophic? What's the exact mechanism and process?
- What changes are you implementing in your investment strategy so that this loss serves as a springboard to greater, more reliable profits in the future?
- What's your basis for believing this investment strategy change is valid? What studies, research, and market history can you cite as evidence showing your conclusions are factual and will lead to more consistent profits in the future?
The answers to these four questions could be worth a fortune to you over your lifetime.
They can turn each temporary loss into a long-term profit as you improve your investment skills and knowledge with every mistake made.
These questions can springboard your investment performance by focusing your attention on what works, what doesn’t, and why.
It’s important that you ask these questions after every investment loss because what you do with your losses will ultimately determine your wealth.
I’m living proof of that truth.
Here’s how to make more by losing less…
If you're looking for an investment strategy that goes beyond "buy and hold" while controlling risk and requiring as little as 30 minutes a month to manage, this is the answer. It’s so good I wish I had built it myself. Take back control of your portfolio and start getting results today.